Location: On-site | Kolkata

About the Role

We are looking for a creative and results-driven Digital Marketing Executive to strengthen our digital presence, create engaging content, and drive customer engagement across multiple channels. This role is ideal for someone who enjoys storytelling, understands performance marketing, and thrives in a fast-paced environment while collaborating closely with cross-functional teams.

Key Responsibilities

Social Media & Content Creation

• Create engaging posts, carousels, and short-form content for LinkedIn, Instagram, Facebook, and other social media platforms.
• Plan and manage a monthly content calendar.
• Write compelling captions that align with brand voice and encourage audience engagement.
• Coordinate with design teams or use tools such as Canva to create visual content.

Blog Writing & SEO

• Write and publish blogs related to industry trends, sustainability, consumer insights, product stories, and other relevant topics.
• Perform on-page SEO activities, including keyword optimization, meta tags, and internal linking.
• Optimize existing website content to improve search engine rankings.
• Track SEO performance using tools such as Google Search Console and Google Analytics.

Paid Advertising (Facebook & Instagram)

• Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
• Run campaigns focused on brand awareness, lead generation, product launches, and conversions.
• Monitor campaign budgets, CTR, ROAS, and overall performance.
• Prepare performance reports and provide actionable insights.

Website & Product Launch Content

• Create website content for new product launches, including product descriptions, landing pages, banners, and promotional copy.
• Coordinate with website and technical teams for content updates and uploads.
• Ensure consistent messaging across all digital channels.

Skills & Qualifications

• 1–3 years of experience in Digital Marketing, Content Marketing, or a related field.
• Strong written communication skills in English (additional language proficiency is a plus).
• Basic understanding of SEO, social media algorithms, and paid advertising.
• Hands-on experience with Meta Ads Manager.
• Familiarity with Canva, Google Analytics, and Google Search Console.
• Ability to manage multiple projects and work independently.

What We’re Looking For

• A creative thinker who understands consumer behavior and can craft compelling stories.
• Self-motivated, curious, and willing to experiment with new marketing approaches.
• Comfortable working in a dynamic, growth-oriented environment.
• Interest in sustainability, food, agriculture, consumer brands, or social impact initiatives is an advantage.

What You’ll Get

• Opportunity to contribute to building and growing a brand.
• High ownership and exposure to leadership and decision-making.
• Creative freedom and a strong learning environment.
• Meaningful work with visible impact and growth opportunities.