Posted 2 weeks ago

Location: Kolkata
Role: Marketing Manager
Experience: 3–6 years
Industry: Hospitality / F&B / Restaurants / Nightlife (preferred)

Role Overview:

The Marketing Manager will be responsible for planning and executing the overall marketing strategy across digital, social media, performance marketing, aggregator platforms, events, partnerships and on-ground activations.

You will be the key link between the team and external marketing partners/agencies, ensuring that all marketing activities are aligned with business objectives and executed on time.

This is a hands-on role for someone who understands that marketing for a hospitality business is not just about likes and followers — it is about footfall, covers, revenue, repeat customers and ROI.

Key Responsibilities:

1. Overall Marketing Strategy

  • Develop and execute the monthly and quarterly marketing plan.
  • Build the annual/monthly marketing calendar covering:
    • Events & theme nights
    • Offers and promotions
    • Food & beverage campaigns
    • Sports screenings
    • Seasonal campaigns
    • Influencer collaborations
    • Brand partnerships
    • Customer acquisition and retention
  • Identify opportunities to increase weekday and weekend footfall.
  • Develop campaigns specifically around key business challenges such as early-evening footfall, late-night footfall and slow days.
  • Work closely with the management team to understand revenue and business targets and translate them into marketing objectives.

2. Social Media Agency Management

  • Act as the primary point of contact for the social media agency.
  • Prepare and communicate monthly marketing briefs.
  • Ensure content calendars, creatives, reels, stories and campaigns are delivered on time.
  • Review agency performance and ensure the brand’s communication remains consistent.
  • Track content performance and identify what formats, themes and campaigns are actually driving engagement and business.
  • Push the agency to continuously improve rather than simply maintain the social media calendar.

3. Performance Marketing

  • Understand and manage paid digital marketing campaigns across platforms such as Meta and Google.
  • Work with the agency/performance marketing partner to plan campaigns and allocate budgets.
  • Monitor campaign performance including:
    • Reach
    • CTR
    • CPC
    • CPM
    • Leads/reservations
    • Cost per acquisition
    • Conversion rates
    • ROAS/ROI
  • Identify which campaigns are generating actual customer visits and revenue.
  • Ability to independently set up or optimise campaigns will be an added advantage.

4. Aggregator & Platform Marketing

  • Manage and track marketing spends across platforms such as Swiggy, Zomato, District, EazyDiner and other relevant platforms.
  • Evaluate the ROI of:
    • Sponsored listings
    • Discounts
    • Platform campaigns
    • Visibility packages
    • Promotional offers
  • Maintain a monthly tracker of spend vs. revenue generated.
  • Negotiate and coordinate promotional opportunities with aggregator/platform representatives.
  • Identify which offers and platforms are genuinely contributing to incremental business.

5. Marketing Budget & ROI

  • Own the overall marketing budget in coordination with management.
  • Maintain a detailed marketing spend tracker across:
    • Social media
    • Performance marketing
    • Influencers
    • Aggregators
    • Events
    • Creatives
    • Partnerships
    • Offline marketing
  • Prepare monthly Budget vs. Actual reports.
  • Track marketing spend against covers, revenue and other relevant business KPIs.
  • Recommend where budgets should be increased, reduced or reallocated based on performance.

6. Influencer & Partnership Marketing

  • Develop and execute influencer marketing campaigns.
  • Identify relevant food, nightlife, lifestyle and Kolkata-based creators.
  • Coordinate influencer visits, deliverables and collaborations.
  • Track influencer campaign performance.
  • Explore corporate, community, brand and cross-promotion partnerships that can generate incremental footfall.

7. Events & Experiential Marketing

  • Work closely with the events/operations team to market weekly events and special occasions.
  • Develop promotional plans for theme nights, live performances, sports screenings and special events.
  • Ensure every major event has a structured:
    • Pre-event campaign
    • Influencer push
    • Paid media plan
    • Story/reel plan
    • On-ground communication
    • Post-event content and performance analysis
  • Analyse event-wise marketing performance and learnings.

8. Reporting & Analytics

Prepare a monthly marketing report covering:

  • Total marketing spend
  • Spend by channel
  • Social media growth and engagement
  • Paid media performance
  • Aggregator spend and performance
  • Influencer performance
  • Campaign-wise performance
  • Event-wise performance
  • Covers generated
  • Revenue generated
  • Cost per acquisition/cover where measurable
  • Key learnings and recommendations for the following month

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