Experience: Minimum 5 Years
Employment Type: Full-Time
Job Location: Multiple locations across West Bengal

Available Locations

• Jalpaiguri
• Purulia
• Murshidabad
• Bankura
• Birbhum
• Purba Medinipur
• Malda
• Jhargram
• Siliguri
• Uttar Dinajpur
• Cooch Behar

Job Summary

We are looking for an experienced, dynamic, and result-oriented Area Sales Manager to drive sales growth, achieve revenue targets, and lead a sales team within the assigned territory.

The candidate will be responsible for managing direct sales activities, developing new business opportunities, expanding market presence, building customer relationships, and ensuring consistent team performance. Candidates with experience in the Solar / Renewable Energy industry will be preferred.

Direct Sales experience and Sales Team Management experience are mandatory for this role.

Key Responsibilities

1. Sales Achievement & Revenue Generation

• Achieve monthly, quarterly, and annual sales and revenue targets.
• Ensure timely revenue realization within defined timelines.
• Monitor sales performance and implement corrective measures to achieve business objectives.
• Maintain a strong sales pipeline to ensure consistent business growth.
• Guide the sales team in achieving individual and organizational targets.

2. Team Leadership & Management

• Lead, manage, and motivate the sales team to achieve assigned targets.
• Set clear performance objectives and monitor team productivity.
• Conduct regular performance reviews and provide constructive feedback.
• Identify training needs and support the professional development of team members.
• Build a high-performing, target-oriented sales team.

3. Market Development & Business Expansion

• Conduct market research to identify new business opportunities and customer segments.
• Expand market penetration and explore new territories.
• Monitor competitor activities, pricing, customer preferences, and industry trends.
• Develop and implement effective sales strategies based on market insights.
• Identify opportunities to increase sales and strengthen the company’s market presence.

4. Direct Sales & Customer Acquisition

• Drive direct sales activities and actively contribute to customer acquisition.
• Identify prospective customers, understand their requirements, and recommend suitable solutions.
• Conduct customer meetings, presentations, and product discussions.
• Lead negotiations and support the team in converting prospects into customers.
• Manage and monitor the sales process from lead generation to successful closure.

5. Customer Relationship Management

• Build and maintain strong relationships with existing and prospective customers.
• Understand customer requirements and recommend appropriate solar solutions.
• Ensure customer satisfaction throughout the sales and installation process.
• Coordinate with internal teams to resolve customer concerns and ensure smooth project execution.
• Encourage repeat business, referrals, and long-term customer relationships.

6. Financing & Customer Support

• Coordinate with finance partners to facilitate suitable financing options for customers.
• Assist customers with documentation and financing-related processes.
• Ensure effective coordination between customers, finance partners, and internal teams.

7. Training & Performance Monitoring

• Conduct regular training sessions on products, sales techniques, and processes.
• Coach team members on customer handling, negotiation, and sales conversion.
• Monitor individual and team performance against defined KPIs.
• Identify performance gaps and implement improvement plans.
• Continuously improve team productivity and sales performance.

Required Skills & Competencies

• Minimum 5 years of experience in sales and field sales.
• Direct Sales experience is mandatory.
• Sales Team Management / Team Leadership experience is mandatory.
• Strong understanding of sales processes, lead generation, and customer acquisition.
• Knowledge of direct sales and channel sales models.
• Excellent communication, negotiation, and relationship-management skills.
• Strong business development and market expansion capabilities.
• Ability to analyse market trends, customer requirements, and competitor activities.
• Strong leadership, coaching, and team-building skills.
• Target-driven approach with effective execution and problem-solving abilities.
• Willingness to travel extensively within the assigned territory.

Mandatory Candidate Requirements

• Minimum 5 years of relevant sales experience.
• Proven experience in Direct Sales.
• Proven experience in managing and leading a sales team.
• Demonstrated track record of achieving sales targets and driving business growth.