Location: Kolkata

Job Summary

We are seeking a dynamic Business Head to drive brand strategy, product innovation, and multi-channel sales growth. This role will be responsible for building a strong market presence, managing P&L, and delivering sustainable business growth across retail, e-commerce, B2B, and export channels.

Key Responsibilities:

Brand Strategy & Marketing

• Define brand positioning, target audience, and long-term growth strategy
• Drive brand awareness, salience (TOMA), and customer engagement
• Manage marketing budgets (A&M) and track ROI, CAC, and brand performance metrics
• Analyze consumer insights, market trends, and competitor activity

Product & Innovation

• Collaborate with R&D and supply chain for new product development (NPD) and enhancements
• Drive product roadmap, feature adoption, and customer retention strategies

Sales & Business Development

• Lead multi-channel sales (General Trade, Modern Trade, E-commerce, B2B & Exports)
• Identify, onboard, and manage key partners and accounts
• Drive revenue growth through effective sales planning and execution
• Monitor secondary sales, inventory movement, and product performance
• Forecast sales, manage pipeline, and identify new business opportunities

Operations & Cross-Functional Collaboration

• Resolve pricing, sales conflicts, and operational challenges
• Work closely with marketing for campaigns, promotions, and brand initiatives
• Support product launches and go-to-market strategies across channels

Key Metrics:

• Market share growth (volume & value)
• Customer acquisition cost (CAC) and ROI
• Brand awareness and sentiment (NPS)
• Sales growth and channel performance

Requirements:

• Proven experience in business leadership, sales, and marketing
• Strong understanding of multi-channel distribution and brand management
• Excellent leadership, analytical, and stakeholder management skills