Location: Kolkata
Experience: 4–8 Years
Salary: ₹8 – ₹12 LPA
Employment Type: Full-Time

About the Role

We are looking for a highly driven Ecommerce & Digital Marketing Manager to lead the ecommerce growth and digital performance of established FMCG brands. This role is ideal for professionals who thrive on achieving sales targets, optimizing marketplace performance, and driving measurable business growth through digital marketing.

You will own the ecommerce P&L, digital performance, marketplace execution, and paid media strategy while working closely with brand, supply chain, and external agency partners.

Key Responsibilities

Ecommerce Platform Management

• Manage end-to-end brand presence across Amazon, Flipkart, Nykaa, Blinkit, Zepto, Instamart, and other ecommerce platforms.
• Optimize product listings, A+ content, images, keywords, catalog health, ratings, and reviews.
• Drive platform sales growth and improve marketplace visibility.

Performance Marketing

• Plan, execute, and optimize digital campaigns across Meta, Google Ads, and marketplace advertising platforms.
• Monitor campaign performance and achieve ROAS, CAC, and conversion targets.
• Manage media budgets and maximize return on investment.

AI & Generative Engine Optimization (GEO)

• Optimize digital content for AI-powered search platforms including ChatGPT, Gemini, Perplexity, and Google AI Overviews.
• Develop strategies to improve brand discoverability across AI-driven search experiences.
• Stay updated with emerging AI and digital marketing trends.

Consumer Growth & Digital Strategy

• Develop customer acquisition, engagement, and retention strategies.
• Build consumer funnels and audience segmentation to improve conversion rates.
• Align ecommerce execution with overall brand positioning and customer journey.

Marketplace Growth

• Plan promotional campaigns, platform deals, visibility programs, coupons, and seasonal sales.
• Coordinate with marketplace account managers to maximize business opportunities.
• Improve sales performance through data-driven optimization.

Analytics & Reporting

• Track ecommerce KPIs, campaign performance, and sales metrics.
• Prepare regular MIS reports and performance dashboards.
• Generate insights and recommend growth strategies based on analytics.

Stakeholder Management

• Collaborate with Brand, Sales, Supply Chain, and Operations teams.
• Manage digital marketing agencies and marketplace partners.
• Ensure timely execution of ecommerce initiatives.

Eligibility Criteria

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 4–8 years of experience in Ecommerce, Digital Marketing, or Performance Marketing.
• Hands-on experience managing Amazon, Flipkart, Nykaa, Blinkit, Zepto, Instamart, or similar ecommerce platforms.
• Strong expertise in Meta Ads, Google Ads, and marketplace advertising.
• Practical experience with AI-driven marketing and Generative Engine Optimization (GEO).
• Strong analytical skills with experience using ecommerce dashboards, Google Analytics, and campaign reporting tools.
• FMCG experience is preferred. Candidates from reputed D2C brands with relevant experience are also encouraged to apply.
• Excellent communication, planning, stakeholder management, and problem-solving skills.

Why Join Us?

• Competitive salary package of ₹8–₹12 LPA.
• Opportunity to work with established FMCG brands.
• High-impact role with complete ownership of ecommerce growth.
• Exposure to cutting-edge AI-driven digital marketing practices.
• Collaborative, growth-oriented, and performance-focused work environment.

Apply now and be a part of a team that’s redefining ecommerce growth through data, performance marketing, and AI-powered digital innovation.